Crypto community storefront page for your group chat

How a Cherry community storefront works: cover, benefits, rules, member and message counts, member reviews, join rules, and a logged-out chat preview.

A crypto community storefront page is the public landing page for a group chat: what the room is, what members get, what it costs, who is already inside, and what your wallet has to hold to get in. On Cherry, every public group has one at chat.cherry.fun/@<handle>, assembled from fields the owner writes and numbers the room produces as people talk. Cherry (cherry.fun) is a wallet-to-wallet messenger and community app for crypto: you sign in with a wallet, DM any wallet address, and join or create token-gated, NFT-gated, and paid group chats, with no phone number, email, or KYC. This page is for community owners who sell or curate access, and for anyone deciding whether a room is worth joining.

What a community storefront page shows

The page carries everything a stranger needs to decide, in one scroll, without a wallet connected.

What is on the pageWhere it comes fromLimit
Cover imageThe owner uploads and crops itOne banner per group
Name and descriptionThe group profileDescription up to 500 characters
“What you get”The owner writes the linesUp to 6 lines, 80 characters each
“Community rules”The owner writes themUp to 2,000 characters
MembersCounted by the roomCount plus a sample of member avatars
MessagesCounted by the roomShown rounded, as an activity signal
Rating and reviewsActive members1 to 5 stars, text up to 500 characters
PriceThe group’s payment ruleOne-time, or per day, week, or month
Requirements to joinThe group’s gating rulesUp to 5 rules, all of them or any one
“Created by”The owner’s wallet profileName, avatar, bio

Two sections are pure sales copy and belong to the owner: “What you get” is the benefits list, and “Community rules” is the tone-setting paragraph people read before they ask their first question. Everything else is produced by the room, which is the point: a member count and a rating cannot be written into the page by hand.

How it works

A public group claims a handle, and the handle is the address of its storefront.

  1. The owner opens the group’s settings and edits the “Storefront” block, whose hint reads “Shown on your group’s public landing page.” The cover, the rules and the “What you get” lines live there. A new group can fill them in during creation.
  2. The page is built for search engines: it has its own address, its title reads <Group> | Cherry.fun, and the group description becomes the meta description. Share the link anywhere and it also previews with the group’s avatar and description.
  3. A logged-out visitor sees the whole page. The member avatars, the star rating, the review text, the price and the requirements all render before any wallet is connected.
  4. The join button states the real action. A paid room shows the amount and the period on the button itself. A gated room lists what it checks under the heading “To join you need”, or “Meet any one to join” when the owner set the rules to any-one logic. Where the requirement is a token, tapping its name in that row copies the contract address, and a signed-in visitor who does not hold enough gets a Buy button on the same row.
  5. Paying or passing the check happens on that page. There is no verify bot, no second site, no DM with a link in it.

Reading the chat before you join

For a public group with no gating rules, the storefront is skippable: the visitor can read the live conversation first.

Add ?preview=true to the group link and the arrival lands in the room itself instead of the landing page. It reads as an ordinary chat, with real messages, real reaction controls and a working composer. When the visitor presses send, the text is held as a draft and the bubble is captioned “Not sent — sign in to post”, so nothing is ever shown as delivered that was not. Sign-in happens over the live chat: connect a wallet, sign, and the app joins the room and reopens it with the drafted message still in the box.

The same offer sits on the storefront itself. Logged-out visitors to an ungated public group get a “Preview the chat before joining” link under the join button, so organic arrivals get the offer campaign links carry. Nomadz, an open group for crypto nomads and travelers, is the shape that fits: no holdings to check, so the room can argue for itself.

Reviews from members who joined

The rating on a Cherry storefront comes from wallets that were inside the room.

Active members rate the group 1 to 5 stars and can add up to 500 characters of text. One review per wallet, which the author can edit or delete at any time. The owner cannot review their own group. A wallet with no on-chain history is refused, the same age guardrail that stops fresh burners posting in public rooms, so a score is expensive to fake in either direction. See anti-spam on Cherry for the rest of that layer. Reviews can be reported, and one removed by moderation stops counting toward the average.

Members are asked from inside the chat after they have been active for a while, and the group info sheet carries a “Rate this group” row for anyone who wants to leave one earlier. The average and the review count sit in the stats row at the top of the storefront, next to the member count.

The Seeker Club, the largest Seeker owners community, is gated by a .skr name and carried 4.9 stars from 41 reviews with more than 8,600 members and over 58,000 messages in September 2026.

A Telegram or Discord invite gives a name, a picture and a member count, and the join decision is made on that.

A storefront page states the price before a wallet opens, lists the house rules, names what the room checks on-chain, and carries ratings from people who were members. The checks themselves are the second difference: Cherry reads the chain when someone joins and re-checks members in the background, so the requirement shown on the page is the requirement enforced in the room. Sell the token and access ends; let a subscription lapse and the content is withheld until it is renewed. Read more in token-gated chat and paid communities and channels .

Who uses it and for what

Three patterns come up again and again.

  • Paid alpha groups. The page is the checkout: benefits, rules, price on the button, and reviews from members who paid. Owners who run one usually write the benefits as deliverables, in the shape “Daily calls” or “Weekly portfolio review”. The walk-through is in sell access to an alpha group , and the term itself in the alpha group glossary entry .
  • Token and NFT communities. The requirement row tells a visitor what their wallet is missing before they commit to anything. A holders room that moved off Telegram keeps its storefront as the public face of the community: see move a community off Telegram .
  • Broadcast channels. A channel where only the owner and admins post gets the same page, with a post count in place of a message count. For a paid channel it works as the subscription page for a newsletter.

Limits and honest caveats

The storefront is a public page, and a few things follow from that.

  • Private groups have no storefront. A paid group therefore has to be public, since the page is where people read the rules, see the price, and pay.
  • The message count is rounded. It answers “is this room alive”, not “how many messages exactly”.
  • Non-members see the member count and a sample of avatars. The full roster opens after joining.
  • A new room shows no rating, because reviews are restricted to members who have been active in it.
  • The logged-out chat preview covers public rooms with no gating rules. Gated and paid rooms show the storefront to logged-out visitors and nothing of the conversation.
  • Group chats are not end-to-end encrypted, by design, so moderation and bots can work. Cherry’s direct messages are.
  • Indexing is the search engine’s call. The page gives it a title, a description and a stable address; the rest is out of anyone’s hands.

How to set up your storefront

  1. Create a group at chat.cherry.fun , set it to public, and claim a handle. The handle becomes the page address.
  2. Open the group settings and find the “Storefront” block. Upload a cover and crop it.
  3. Write the “Community rules”: what is welcome and what gets someone removed, in plain sentences.
  4. Fill in “What you get” with up to six short lines. Each one should name something a member receives.
  5. Add the gating or the price if the room is not open to everyone. Token, NFT, domain and wallet rules combine up to five deep, with all-of or any-one logic, and a payment rule can sit beside them.
  6. Share chat.cherry.fun/@<handle>. For an open room, campaign traffic converts better on the same link with ?preview=true, which drops arrivals straight into the conversation.
  7. Ask a few active members to rate the room once it has been running. The stars are the part of the page you cannot write yourself.

Create your group at chat.cherry.fun and fill in the storefront before you start sharing the link.

FAQ

What is a crypto community storefront page? It is the public landing page for a group chat: the cover image, the description, what members get, the community rules, the member and message counts, the star rating from members, the price if the group is paid, and the on-chain requirements to join. On Cherry every public group has one at its own chat.cherry.fun/@<handle> address, and it reads without a wallet.

Can people read a Cherry group chat without connecting a wallet? Yes, for public groups with no gating rules. Add ?preview=true to the group link and the visitor lands in the conversation with real messages and a working composer. The wallet is asked for when they press send or react, and their typed message is held as a draft until they sign in.

How do reviews on a paid crypto group work? Active members rate the group 1 to 5 stars and can add up to 500 characters of text. One review per wallet, editable and removable by its author. The owner cannot review their own group, and a wallet with no on-chain history is refused, so a fresh burner cannot pad or bomb the score.

Will my group’s page show up in Google? Public group pages are built to be indexed: each one has its own address, a page title in the form <Group> | Cherry.fun, and the group description as its meta description. Whether a given page is indexed is still the search engine’s decision.

Can a private group have a storefront page? No. The storefront exists for public groups, which is why a paid group on Cherry has to be public: the page is where people read the rules, see the price, and pay. A private group is reachable by invite only.

What can I put on the storefront as an owner? A cover image, the group name and description, up to six “What you get” lines of 80 characters each, and community rules of up to 2,000 characters. Member count, message count, member avatars, the rating and the requirements are produced by the room itself.

Do visitors see the full member list before joining? No. A visitor sees the member count and a small sample of member avatars. The full roster is a members-only view, so the room keeps some privacy while still showing that real wallets are inside.

Sources

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