# Cherry Brand Kit

Logo, colours, type and social media images for Cherry.

[Download everything](https://cherry.fun/brand/cherry-brand-kit.zip) (ZIP, 5.9 MB): every file below, plus this page.

The same kit as a web page: [cherry.fun/brand](https://cherry.fun/brand).

## Logo

The cherry mark with the cherry.fun wordmark.

| Version | Files |
|---|---|
| On black: white type, #FF5BA8 full stop | [SVG, 2400 × 1200](https://cherry.fun/brand/logo/cherry-lockup-black.svg) · [PNG, 2400 × 1200](https://cherry.fun/brand/logo/cherry-lockup-black.png) · [JPG, 2400 × 1200](https://cherry.fun/brand/logo/cherry-lockup-black.jpg) |
| On white: black type, #F04096 full stop | [SVG, 2400 × 1200](https://cherry.fun/brand/logo/cherry-lockup-white.svg) · [PNG, 2400 × 1200](https://cherry.fun/brand/logo/cherry-lockup-white.png) · [JPG, 2400 × 1200](https://cherry.fun/brand/logo/cherry-lockup-white.jpg) |
| Transparent | White type: [SVG](https://cherry.fun/brand/logo/cherry-lockup-on-dark.svg) · [PNG, 3333 × 699](https://cherry.fun/brand/logo/cherry-lockup-on-dark.png). Black type: [SVG](https://cherry.fun/brand/logo/cherry-lockup-on-light.svg) · [PNG, 3333 × 699](https://cherry.fun/brand/logo/cherry-lockup-on-light.png) |

- Use the black version on white or light backgrounds.
- Leave clear space around the logo equal to the width of the mark. Minimum height: 20 px.

## Mark

Use the mark on its own for avatars, app icons and small spaces.

| Version | Files |
|---|---|
| On black, 1024 × 1024 | [SVG](https://cherry.fun/brand/logo/cherry-mark-black.svg) · [PNG](https://cherry.fun/brand/logo/cherry-mark-black.png) · [JPG](https://cherry.fun/brand/logo/cherry-mark-black.jpg) |
| On white, 1024 × 1024 | [SVG](https://cherry.fun/brand/logo/cherry-mark-white.svg) · [PNG](https://cherry.fun/brand/logo/cherry-mark-white.png) · [JPG](https://cherry.fun/brand/logo/cherry-mark-white.jpg) |
| Transparent, 1931 × 2048 | [SVG](https://cherry.fun/brand/logo/cherry-mark.svg) · [PNG](https://cherry.fun/brand/logo/cherry-mark.png) |

## Colour

Use pink only for links and small highlights. Red and green appear only in the mark.

| Name | Hex | Use |
|---|---|---|
| Black | #000000 | Background |
| White | #FFFFFF | Text |
| Cherry Pink | #FF5BA8 | Accent on dark backgrounds |
| Cherry Pink | #F04096 | Accent on light backgrounds |
| Surface | #1B1B1D | Cards and panels on black |
| Muted | #9A9AA0 | Secondary text |
| Cherry Red | #F90A31 | The mark only |
| Leaf | #6EFF6B | The mark only |

## Type

Cherry uses [Inter](https://fonts.google.com/specimen/Inter) for all text. It's free on Google Fonts. Weights: 800 for headlines, 600 for buttons, 400 for body text.

## Social media

Company banners are for Cherry's own accounts. Personal banners carry the logo, for team members and partners to use on their own profiles. Text stays clear of profile photos and buttons. Upload the PNG or JPG without cropping. Use the WebP files on web pages.

| Banner | Size | Files | Editable | Text area |
|---|---|---|---|---|
| X header, company | 1500 × 500 | [PNG](https://cherry.fun/brand/social/x-header-1500x500.png) · [JPG](https://cherry.fun/brand/social/x-header-1500x500.jpg) · [WebP](https://cherry.fun/brand/social/x-header-1500x500.webp) | [SVG for Figma](https://cherry.fun/brand/social/x-header-1500x500.svg) · [PDF for Illustrator](https://cherry.fun/brand/social/x-header-1500x500.pdf) | x 290-790, y 136-333: the profile photo covers the bottom left, and phones crop both sides and cover the top. |
| X header, personal | 1500 × 500 | [PNG](https://cherry.fun/brand/social/x-header-personal-1500x500.png) · [JPG](https://cherry.fun/brand/social/x-header-personal-1500x500.jpg) · [WebP](https://cherry.fun/brand/social/x-header-personal-1500x500.webp) | [SVG for Figma](https://cherry.fun/brand/social/x-header-personal-1500x500.svg) · [PDF for Illustrator](https://cherry.fun/brand/social/x-header-personal-1500x500.pdf) | x 290-790, y 136-333, the same as the company header. |
| LinkedIn profile, personal | 1584 × 396 | [PNG](https://cherry.fun/brand/social/linkedin-profile-1584x396.png) · [JPG](https://cherry.fun/brand/social/linkedin-profile-1584x396.jpg) · [WebP](https://cherry.fun/brand/social/linkedin-profile-1584x396.webp) | [SVG for Figma](https://cherry.fun/brand/social/linkedin-profile-1584x396.svg) · [PDF for Illustrator](https://cherry.fun/brand/social/linkedin-profile-1584x396.pdf) | x 920-1340, y 84-312: the profile photo covers the left of the banner (about 40% on phones), and some apps crop every edge. |
| LinkedIn Page cover, company | 3024 × 512, twice LinkedIn's 1512 × 256 | [PNG](https://cherry.fun/brand/social/linkedin-page-3024x512.png) · [JPG](https://cherry.fun/brand/social/linkedin-page-3024x512.jpg) · [WebP](https://cherry.fun/brand/social/linkedin-page-3024x512.webp) | [SVG for Figma](https://cherry.fun/brand/social/linkedin-page-3024x512.svg) · [PDF for Illustrator](https://cherry.fun/brand/social/linkedin-page-3024x512.pdf) | x 1390-2570, y 90-430: the Page logo covers the bottom left (almost a third of the width on phones), and the app may crop every edge. |

The banners' SVG and PDF files have editable text. Install Inter before editing, and keep text inside the text area listed above.

## Do and don't

Do:

- Use the files as supplied.
- Use the exact colour values.
- Leave clear space around the logo.

Don't:

- Redraw the wordmark or retype it in a font.
- Recolour, stretch or add effects to the mark.
- Use pink as a background, or put the white logo on a light background.

Questions about the brand: [team@cherry.fun](mailto:team@cherry.fun)

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