cherry.fun

Brand Kit

Logo, Cherry ID, colours, type and social media images for Cherry.

Download everything ZIP, 6.1 MB

Mark

Use the mark on its own for avatars, app icons and small spaces.

The Cherry mark, a pixel-art cherry, on a black square
On black1024 × 1024 SVG PNG JPG
The Cherry mark on a white square
On white1024 × 1024 SVG PNG JPG
The Cherry mark on a transparent background
Transparent1931 × 2048 SVG PNG
The Cherry mark in one colour, white, on a transparent background
The Cherry mark in one colour, black, on a transparent background
One colour1931 × 2048 White SVG PNG Black SVG PNG

The one-colour versions are for single-colour printing, engraving, embossing, partner logo strips and watermarks. The two highlights are cut out.

Cherry ID

The icon for Cherry ID: one profile, several linked wallets.
Use it for Cherry ID only. The cherry mark is still Cherry's logo.

The Cherry ID icon, a pink core circle with three smaller circles around it, on a black square
On black1024 × 1024 SVG PNG JPG
The Cherry ID icon in pink on a white square
On white1024 × 1024 SVG PNG JPG
The Cherry ID icon in pink on a transparent background
Transparent1024 × 1024 On dark SVG PNG On light SVG PNG

The icon is drawn in a 24 × 24 box. Keep the space around it.

Minimum size: 24 px.

Colour

Use pink only for links, small highlights and the Cherry ID icon.
Red and green appear only in the mark.

  • Black

    #000000

  • White

    #FFFFFF

  • Cherry Pink

    #FF5BA8 on dark

  • Cherry Pink

    #F04096 on light

  • Surface

    #1B1B1D

  • Muted

    #9A9AA0

  • Cherry Red

    #F90A31

  • Leaf

    #6EFF6B

Type

Cherry uses Inter for all text.

Inter

Get Inter Google Fonts

Chat, play and trade

Weights: 800 for headlines, 600 for buttons, 400 for body text.

Social media

Company banners are for Cherry's own accounts. Personal banners carry the logo, for team members and partners to use on their own profiles.
Text stays clear of profile photos and buttons. Upload the PNG or JPG without cropping.

X header: the headline “Chat, play and trade” beside a tilted wall of app icons on black
Personal X header: the cherry.fun logo over the headline “Chat, play and trade”, beside a tilted wall of app icons on black
LinkedIn profile banner: the cherry.fun logo over the headline “Chat, play and trade”, beside a tilted wall of app icons on black
LinkedIn Page cover: the headline “Chat, play and trade” on one line, beside a tilted wall of app icons on black

The banners' SVG and PDF files have editable text. Install Inter before editing, and keep text inside the original text area.

Do and don't

Do

  • Use the files as supplied.
  • Use the exact colour values.
  • Leave clear space around the logo.
  • Use the one-colour versions where the logo can only be one colour.

Don't

  • Redraw the wordmark or retype it in a font.
  • Recolour, stretch or add effects to the mark or the Cherry ID icon.
  • Use pink as a background, or put the white logo on a light background.
  • Use the Cherry ID icon as Cherry's logo.

Questions about the brand: team@cherry.fun